Home/Machine learning

Know what's coming,before it costs you.

Forecasts, scores and classifications built on your own history, delivered inside the tools your team already uses, and monitored so accuracy doesn't quietly drift.

Why most models never change a decision

The model was never tied to an action.

A churn score nobody acts on is a report. If it doesn't change who gets called, what gets ordered or how something is priced, it isn't worth building.

It lives in a notebook.

Accurate on a laptop, invisible in the business. Nobody on the team can see it, and it stops running the week the analyst goes on holiday.

It was measured on the wrong thing.

High accuracy on a rare event usually means the model learned to say "no" every time. Without the right metric and a real baseline, you can't tell a useful model from a useless one.

It aged out silently.

Customers change, prices change, the market changes. Without monitoring and retraining, predictions decay for months before anyone notices.

What we build

Forecasting

Demand, revenue, headcount, inventory, cash. Predictions at the level you actually plan at, by product, region, week, with a confidence range rather than a single misleading number.

Churn and retention scoring

Which accounts are at risk, ranked, with the factors driving each score, delivered early enough that someone can do something about it.

Lead and opportunity scoring

Which deals deserve your team's time, based on what actually closed before, not on a rule someone wrote in 2021.

Pricing and elasticity

What a change in price is likely to do to volume and margin, tested against your own transaction history before you roll it out.

Classification and routing

Categorise tickets, transactions, documents or products automatically, so work reaches the right place without a person sorting it first.

Anomaly and risk detection

Flag what doesn't fit, unusual transactions, failing processes, data that shouldn't look like that, before it becomes a loss.

Where it pays off
Common use cases

Retail and distribution

Forecast demand per SKU and location, cut both stockouts and dead inventory, and plan purchasing against a number that reflects seasonality rather than last month.

Subscription and B2B services

Score accounts on renewal risk, surface the reasons, and give customer success a ranked list each week instead of a gut feeling.

Sales organisations

Prioritise pipeline by likelihood to close, and give managers a forecast built from deal behaviour rather than optimistic self-reporting.

Finance and operations

Predict cash position, flag transactions that don't fit the pattern, and detect processes that are drifting before the month-end review.

Manufacturing and logistics

Anticipate failures, delays and capacity constraints from sensor and operational data, in time to reschedule rather than react.

From assessment to production

01 / Assessment

Define the decision

We define the decision the model is meant to inform, what a useful prediction looks like, and what the current process already achieves. You receive a written scope, a fixed price, and an honest read on whether your data can support it, sometimes it can't yet.

02 / Data and baseline

Beat a simple rule

We prepare the historical data and establish a baseline: what accuracy you'd get from a simple rule. Anything we build has to beat it, measurably.

03 / Modelling

Evaluate what matters

We test approaches against held-out data using the metric that matters for your decision, not the one that looks best. You see the numbers, including where the model fails.

04 / Delivery

Into the workflow

The prediction lands where the decision is made, a CRM field, a dashboard, an alert, an API. Not a file someone has to open.

05 / Monitoring

Retrain when it drifts

Performance is tracked against reality as outcomes arrive. When accuracy degrades, you know, and there's a defined path to retrain.

Built to be trusted

A baseline before a model.

We show you what a simple rule already achieves, so the value of the model is a measured difference rather than an assumption.

Predictions come with reasoning.

Each score carries the main factors behind it, so the person acting on it can judge whether it makes sense.

Uncertainty is stated.

Forecasts come with ranges. A prediction presented as a single confident number invites decisions it can't support.

Measured against reality, continuously.

Once outcomes are known, we compare them to what was predicted. Accuracy is an ongoing number, not a launch-day claim.

No decision without a person, where it matters.

Models rank, flag and estimate. Where the consequence is significant, pricing, credit, employment, the final call stays human, by design.

We build on established components

We favour the simplest model that meets the requirement. A well-built gradient boosting model beats a deep learning system that nobody can maintain or explain.

  • Python
  • scikit-learn
  • PyTorch
  • MLflow
  • PostgreSQL
  • BigQuery
  • Snowflake
  • Prefect
  • Airflow
  • Docker
  • FastAPI
  • AWS
  • GCP

Questions
before scheduling a call.

Start with one decision.
A short call to see whether your data supports it.